Reddit Rebrand Rollout
This campaign required standardizing and delivering over 100 digital assets across 14 major venues. With 50+ unique digital formats ranging from narrow ribbon boards to massive center-hung displays, technical accuracy was the priority. I built a centralized master architecture in Figma, establishing strict technical guardrails for every specific screen dimension. This allowed us to manage the complex versioning process, ensuring exact technical compliance and visual consistency across the entire rollout.
Client:
Lyft
Year:
2026
Company:
Superside
Role:
Lead Creative
CD:
Henrique Porto
Motion:
1st Ave, Superside
GTC 2026: Event Rollout
NVIDIA's GTC brings the brand into physical space at scale, and GTC 2026 spanned the whole conference, exterior architecture down to the smallest interior fixtures. The identity came finished; the work was making it hold on real surfaces, at sizes ranging from a handheld sign to a 40-foot building wrap. Fitting the geometry to each format was the start, and taking it cleanly through print was the rest.
Client:
Nvidia
Year:
2026
Company:
Superside
Role:
Lead Creative
CD:
Mehdi Lakhdar
GTC 2026: Event Rollout
NVIDIA's GTC brings the brand into physical space at scale, and GTC 2026 spanned the whole conference, exterior architecture down to the smallest interior fixtures. The identity came finished; the work was making it hold on real surfaces, at sizes ranging from a handheld sign to a 40-foot building wrap. Fitting the geometry to each format was the start, and taking it cleanly through print was the rest.
Client:
Nvidia
Year:
2026
Company:
Superside
Role:
Lead Creative
CD:
Mehdi Lakhdar
By engineering these systems upfront, we eliminated production bottlenecks. We successfully output accurate digital mechanicals for all 14 venues within a three-week turnaround, protecting the core creative at massive scale.
Print work carries its own set of technical demands, and getting them right is what separates a design on screen from one that holds up at full physical scale. Every deliverable was built to its final production spec and cleared on the first round.
