Reddit Rebrand Rollout
This campaign required standardizing and delivering over 100 digital assets across 14 major venues. With 50+ unique digital formats ranging from narrow ribbon boards to massive center-hung displays, technical accuracy was the priority. I built a centralized master architecture in Figma, establishing strict technical guardrails for every specific screen dimension. This allowed us to manage the complex versioning process, ensuring exact technical compliance and visual consistency across the entire rollout.
Client:
Lyft
Year:
2026
Company:
Superside
Role:
Lead Creative
CD:
Henrique Porto
Motion:
1st Ave, Superside
Fortnite OG Season
As the first Fortnite OG Season, this was a landmark launch with incredible hype. We were tasked with a massive, fast-turnaround production challenge to support it. By moving fast and staying organized, we condensed a standard three-week production cycle into less than seven days, delivering over 500 digital assets. The project was entirely about high-volume execution to get the campaign out to the world.
Client:
Epic Games
Year:
2023
Company:
Superside
Role:
Lead Creative
CD:
Caio Nery Filho, João Saúde
Fortnite OG Season
As the first Fortnite OG Season, this was a landmark launch with incredible hype. We were tasked with a massive, fast-turnaround production challenge to support it. By moving fast and staying organized, we condensed a standard three-week production cycle into less than seven days, delivering over 500 digital assets. The project was entirely about high-volume execution to get the campaign out to the world.
Client:
Epic Games
Year:
2023
Company:
Superside
Role:
Lead Creative
CD:
Caio Nery Filho, João Saúde
By engineering these systems upfront, we eliminated production bottlenecks. We successfully output accurate digital mechanicals for all 14 venues within a three-week turnaround, protecting the core creative at massive scale.
This was an exercise in pure efficiency. We audited the massive deliverable list early to consolidate redundant formats. That prep allowed us to rapidly resize the core visuals and thoroughly QC every final file across 13 localized languages.
